Directly reach your target through cell phones & mobile devices
The possibilities of mobile marketing are endless
You own a business and are looking for the best technology to spread the word about what you have to offer. Mobile marketing is the best way to engage with your customers and potential customers. In fact, there are nearly double the number of mobile subscriptions and mobile-enabled devices than there are number of people in the world.
Mobile marketing has a much more relevant reach (as each mobile phone or mobile device is usually connected with one user) and the potential reach for mobile phones is three times greater than the potential reach of Internet users. In fact, in many countries, mobile devices are the top means of communication and marketing.
It’s one of the best ways to tell your present and future customers about your business and how you can help them with their needs. Thousands of businesses are now using mobile media to promote their services, products, events and everything in between. It serves as a platform to communicate, in real time, to your target market and loyal customers.
Doctor and dentists offices are using mobile marketing to send text messages to remind their patients of upcoming appointments. Businesses keep clients up to date with the latest sales and new inventory. Companies manage prize contests, sweepstakes, and giveaways. Customer service, complaints, and surveys are handled by SMS and MMS messages. Social media such as Facebook and Twitter can be seamlessly infused with a mobile marketing strategy and developing a mobile website will enhance the customer/client experience. The opportunities of adding mobile marketing to your business’s marketing strategy are endless.
Every business can benefit from mobile media marketing, however, the types of businesses that currently utilize this venue for marketing are real estate professionals, restaurants and bars, spas and resorts, golf clubs, churches, auto repair shops, ski resorts, retail stores, jewelers, politicians, celebrities, schools, car dealerships, youth groups, financial professionals, concert venues, coaches, consultants, medical professionals, casinos, public relations firms, night clubs, authors and publishers, entrepreneurs and small business owners, travel agencies, community groups, and on and on. There is, literally, no end to the types of businesses that can benefit immensely from mobile media marketing. With most of the world owning cell phones, text messages to promote your business is a technological wonder.
Mobile media marketing uses what is called a short code. Simply put, a short code is a key code that each company uses, such as 4144, 81567 or 90210. This unique code is matched with an individual key. It’s extremely powerful in marketing. To find a company’s short code, go to their website and you’re bound to find their short, or key, code. You can use this code to receive updates, promotions, discounts, and other useful information about the business on a regular basis.
There are several types of tools that can be used via short codes for mobile media marketing. A few of those are: Mobile VIP Club, Text to Vote, Instant Promotions, Real Time Alerts, Appointment Reminders, Consumer Trend Reports, Text to Win, Viral Branding, and even digital business cards. New tools are popping up almost daily, so business’s are sure to find an application that will fit their, and their customer’s, needs.
Traditional marketing, i.e. advertising, just doesn’t seem to work the best in this digital age. Still, word-of-mouth is still the premier form of advertising. Mailed advertising gets tossed in the trash, and some advertising emails, if not specifically requested, tend to be deleted. In a world of smart phones, most people would even rather text than actually talk on their phones.
With these new short codes, potential customers are more likely to opt-in for your business’s text alerts. They want to receive your updates. More service providers are allowing these short code advertisements because more and more of their customers are choosing to receive them. When it was first beginning, only major service providers allowed for opt-ins.
Not only are customers more likely to go out of their way to ask for your updates, other types of marketing can take hours, days or weeks to set up. With text updates, it takes only a few minutes to set up and seconds to send to customers. Mobile marketing is, literally, the wave of the future.
Text messaging has dominated the digital age and text message marketing is beginning to be the preferred media, above email, telephone, mail, and face-to-face marketing. It enables business’s to reach out faster and more efficiently to both current, and potential customers.
Add direct mobile marketing to your marketing campaign for a more relevant reach before your marketing strategy becomes obsolete.
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